Hi, I'm Joanne Toll

I’m a product designer, leader, and assembler of stellar teams who creates awesome experiences for users

work

WHAT I'VE BEEN WORKING ON RECENTLY

Leading UX Design at Persona

From lone wolf to Director of UX. I lead a small, brilliant team of designers that are ushering in the next generation of subscription experiences in personalized vitamins. I serve on the marketing leadership team, growth team, and retention team.

CASE STUDY

Redesigning Persona's Mobile App

I led the design, implementation, and launch of a simple, scalable mobile app that also provided a new customer acquisition channel for the business.

CASE STUDY

Developing an A/B Testing Program

I partnered closely with our SVP of growth to build an AB testing program that enabled data-driven decision making and limited costly mistakes from "gut decisions."

CASE STUDY

UX'ing the Vitamin Advisor Quiz

I led the redesign of our Persona's online health questionnaire. Partnering with nutritionists, content strategists, designers, and the growth team, I helped evolve the quiz into a conversational guide that assists customers throughout their wellness journey.

CASE STUDY

Implementing a Design System

I built a comprehensive design system to unify the Persona brand. The company lacked a shared foundation around process, design language, guidelines, and UI pattern libraries. This created inefficiencies for product teams, as well as inconsistencies within our product.